Squid Game star Jung-jae Lee has been signed as the latest global brand ambassador for Gucci, with a brand spokesman commenting 'His talent, combined with his very personal and well-defined take on fashion, speak to Gucci’s values of inclusivity and self-expression'.

The Italian fashion house announced the collaboration on Instagram, posting a series of images of Lee sporting a selection of looks from the brand's centennial collection, Gucci Aria.